What is a Brazilian Blowout and keratin treatment?

Brazilian Blowout and keratin treatments are in-salon, semi-permanent hair smoothing treatments that smooth frizz by softening the hair texture making it more manageable, easy to style and boosts shine. They work great for hair that tangles easily, are safe for all hair types and can be performed on color-treated hair. The treatment, which lasts up to four months, is not a straightening treatment. However, it may have a straightening effect on loose waves and curly textures.

What is the difference between a Brazilian Blowout and other keratin treatments?

Keratin treatments are smoothing treatments made by many different manufacturers. The Brazilian Blowout is a trademarked brand of keratin treatment. The major difference between a Brazilian Blowout and a keratin treatment is there’s no aftercare post Brazilian Blowout. In contrast, keratin treatments require keeping the solution in your hair and shielding it from water days after receiving the treatment. The hair cannot be pulled up or clipped during this time.

How does it work?

Brazilian Blowouts and keratin treatments coat the external hair shaft and fill in any gaps, frizzy textures or damaged areas of the hair. The treatment is temporarily heat sealed onto the hair shaft during the flat ironing process creating smoother, shinier hair.

What hair types are Brazilian Blowouts and keratin treatments best for?

Brazilian Blowouts and keratin treatments are ideal for smoothing frizzy hair textures that are sensitive to humidity, tangle easily, difficult and time consuming to style. Hair that has been chemically over-processed with bleach or heat damaged are also receptive to the treatments beneficial effects as it allows for minimized heat styling.

Do Brazilian Blowouts or keratin treatments straighten hair?

Brazilian Blowout and keratin treatments are not hair straightening treatments. However, in many cases depending on the hair’s texture, the treatments can straighten hair temporarily or at least notably reduce unwanted waves or curl. Hair with highly resistant, unruly waves or curls that are unfazed by Brazilian Blowouts and keratin treatments require permanent straightening, such as Japanese Liscio Thermal Straightening.

How long do Brazilian Blowout and keratin treatments last?

The anti-frizz and smoothing benefits of Brazilian Blowout and keratin treatments last up to four months when performed properly. Certain factors influence how effective the longevity of these treatments remain in the hair such as the natural texture of hair. Sulfate-free shampoo must be used and chlorine from pools should be kept to a minimum. Highly resistant hair textures can reduce the amount of time the benefits last. Additionally, not all hair services are performed equally. A hair stylist that is detail oriented and experienced with the knowledge of how to maximize the effectiveness provide superior results that last longer.

Are Brazilian Blowout and keratin treatments safe?

As with any service that employs the use of chemicals, the health and safety of both patrons and service providers must be among the highest priority and requires a well thought out setup. It should be executed near an open door with fans that ventilate the fumes outside.

Additionally, mindful precautions implemented by the stylist performing the service is critical. Verify prior to your service that the stylist knows to avoid applying the solution directly to the scalp and doesn’t overly saturate product on the hair.

Do Brazilian Blowouts or keratin treatment damage hair?

Unlike permanent hair straightening treatments, Brazilian Blowout and keratin treatments temporarily seal the external cuticle of the hair and therefore do not damage it. Heat damage can occur if the flat iron passes through the hair an excessive amount of times at too high of temperatures. Choose a skilled hair stylist with the knowledge of determining the proper amount of heat relating to the hair’s texture and condition.